This year Super Bowl Sunday will get underway on February 5, 2012. Besides the big game, The Super Bowl is known for its commercials. Many of those coveted spots are centered on alcohol advertising. The Super Bowl television audience alone is about 18 percent under the age of 21 (Source: Drug-Free Action Alliance). The more youth are exposed to alcohol ads, the more likely they are to consume alcohol underage.

You can have the youth in your lives "Get In The Game!" The day after the Super Bowl, youth can complete a simple, two-question, student survey:
DFAA Big Bowl Vote.

DFAA will collect and summarize the data, and you'll receive the results just days after the Super Bowl. Last year, more than 35,000 middle and high school students participated in DFAA's Big Bowl Vote. Click on the link above
to participate.