Dearborn County Citizens against Substance Abuse (CASA) recently released three public service announcements. Two of those commercials featured the message of the "3 out of 4" campaign designed by the Student Congress of the Coalition for a Drug-Free Greater Cincinnati.
The commercials focus on a statistic from the Student Drug Use Survey that 77% of youth (3 out of 4) in Greater Cincinnati choose not to drink on a regular basis. The students who created the commercials for CASA proudly reinforced that message by declaring on the commercials to be "3 of 4," and encouraged youth to feel supported in their decisions not to drink.
The messages are already making a difference, as Lawrenceburg City Council (who initially helped fund the project) agreed to continue to fund more ads with the youth based on the visibility, success and positive message of these.
If you would like more information on the "3 of 4" campaign, or learn about implementing it with a group of youth, please contact Jeff Stewart.
