The Coalition for a Drug-Free Greater Cincinnati has released a new campaign targeting parental and societal issues surrounding underage drinking.

"There's Nothing Cute About Underage Drinking," is the message of the commercials which feature images of 13 year-olds in a bar while the consequences and potential harms of underage drinking scroll beneath.  The commercials were locally created and produced.

The Coalition enlisted the help of BrightLight Visual Communications, a Cincinnati-based production company to create the commercials.

Using a statistic from the 2008 Student Drug Use Survey that the regional average age of first alcohol use is 13.2 years old, a diverse, community-based committee helped design and shape the commercials.

Find out more about the facts presented in the commercial, here, read the full press release, or view the finished product.

The Coalition for a Drug-Free Greater Cincinnati would like to thank everyone involved in this important campaign.

For more information, please contact Jeff Stewart