The Coalition for a Drug-Free Greater Cincinnati Announces
"I am 3 out of 4" campaign
The Coalition for a Drug-Free Greater Cincinnati announces a new campaign aimed at changing the perceptions of use and harm of underage drinking among youth between the ages of 12 and 17.
The campaign is called “I am 3 out of 4,” which refers to a statistic from the Student Drug Use Survey conducted by the Coalition for a Drug-Free Greater Cincinnati. The 2006 survey, conducted among nearly 53,000 students from the Greater Cincinnati region, show that only 23% of youth have consumed alcohol in the last 30 days. In other words, “3 out of every 4” 12-17 year olds in Greater Cincinnati do not consume alcohol on a regular basis.
Because the campaign is aimed at youth, the “3 out of 4” campaign was designed by Student Congress, the youth task force of the Coalition for a Drug-Free Greater Cincinnati. A diverse group of local students chose the message that would best impact their peers. Student Congress will also participate in local implementation. The effectiveness of the message lies in hearing it from other youth, reinforcing the inclusiveness of the statistic and message.
The campaign will be implemented locally at a grassroots level. The Coalition for a Drug-Free Greater Cincinnati has 30 member coalitions from neighborhoods across the tri-state region, and each coalition will adapt the campaign to best fit their neighborhood. At a January 26, 2008, Skill-Building Session presented by the Coalition for a Drug-Free Greater Cincinnati, 36 members from various coalitions and other community-based groups strategized ways to localize the campaign components to their neighborhood/community.
Student Congress and the Coalition for a Drug-Free Greater Cincinnati created a “toolbox” CD for each coalition to aid in implementation. The CD includes adaptable visual representations of the logo, audio Public Service Announcements of multiple lengths, and examples of print materials. Coalitions are also being encouraged to participate in an online discussion group to share success stories and build a support network to exchange materials and ideas.
If you would like more information on the “3 out of 4” campaign, including obtaining a “toolbox” resource CD, please contact Jeff Stewart at the Coalition for a Drug-Free Greater Cincinnati at 513-751-8000.
